I Help Organizations Drive Change Through Strategic Communications
ABOUT
Nicole La Roche brings unparalleled expertise in implementing corporate, public relations, internal communications, and organizational change management strategies on both national and global scales.
With a rich background in communications leadership, for over 20 years, Nicole has steered organizations through the intricacies of change, employing a holistic approach to communication that encompasses corporate strategies, public relations, internal communications, and change management.
01
Change Communications
Awareness and understanding are important to gain acceptance and adoption—in the context of what change is coming, along with the reasons for the change. While many Change Management or Corporate Communications teams are focusing on multiple projects that may incorporate an element of change communications as part of their activities, in most cases, it isn’t enough. Effective change communication requires a dedicated focus that is driven by a strategic and tactical approach to awareness, understanding, acceptance and positive action. Communication is a key component in taking organizations through the change journey and needs to be prioritized as upfront and early.
Nicole understands that all organizations have unique needs pertaining to communication delivery. She guides organizations engage with more clarity and expediency through effective change communications plan development and execution to ensure the right messaging gets to the right people, using the right medium at the right time. Nicole leverages a variety of two-way, high, and low-touch engagement tactics beyond emails and newsletters to meaningfully connect and engage with impacted employees and other key stakeholders. This work comprises of in-person, traditional and digital channels, where appropriate for optimal impact.
02
Executive Communications Advisory
Nicole works with senior leaders to develop communications strategies, tactics, and actionable plans so they can effectively lead their people through change. Her expertise enables her to advises leaders of their responsibilities in managing change - helping them to plan, craft and deliver the right change messages with more authenticity and transparency, as they play visible and actively engaged roles in setting the tone for the change, creating a vision for the desired future state, and navigating stakeholders through a complex period of uncertainty.
Nicole applies a bespoke approach with organizations and their leaders to ensure awareness, engagement and adoption is successfully achieved. Depending on the leaders’ competency and or availability, Nicole can provide executive communications support – ranging from message review and editing to leadership coaching, message ideation, content creation, delivery channels identification and support of use, as well as message prioritization, consistency, and sequencing to keep employees and other impacted stakeholders well informed, highly engaged, with the change benefits top-of-mind.
03
Consulting Collaboration and Partnerships
Need to augment your Consulting or Organizational Change Management team for specific transformation initiatives? Nicole can help, as she has experience in partnering as the principal Communications Lead with project teams to help implement engaging transformation initiatives. This work includes assessing business cases and change plans to ensure they have optimized communication planning opportunities to best support the initiative’s success. If an organization or team needs more bench strength, Nicole also identifies resource requirements to support change communication planning and execution needs.
COLLABORATIONS
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Kearie Daniel , Equity and Inclusive Communications Leader, Advocate, Writer, Podcaster
“Nicole is a strategic, engaging, and effective communications leader. She leads clients with vision and precision and is able to bring out the best in them. As a communications expert, Nicole is able to motivate, offer direction and guidance while enabling clients to shine. Nicole strives for perfection and takes others along with her. It was a pleasure working with her, she is an inspirational leader.”
Gabe Mederos, Vice President, Integrated Media Strategy at Weber Shandwick
“Nicole is a consummate professional with an eye for detail and a tremendous work ethic. She is extremely well versed in communications best practices and uses this knowledge to help achieve her internal and external clients' business objectives. Nicole is a great relationship-builder and problem-solver, providing insightful direction and wonderful advice to her clients. It was a real pleasure working with Nicole and I hope to have the opportunity to work with her again in the future.”
Crystal Andrus Morissette, Founder of the S.W.A.T. Institute, 6x Canadian + International Bestselling Author
"I've been working with the Spark Maven, herself, on a weekly basis for nearly a year. Nicole La Roche is bold, smart, kind, savvy, and experienced. She has helped me finesse my talks, improve my communication skills, and re-ignite my 'spark' in a whole new way so that I can continue to level up, improve my game, and make my mark in the world."
